TUTORIAL 2

Tutorial 2 | 4 Oct 2012

1. What is media concentration and conglomeration? How are they similar or different to each other?

Media concentration is a process where fewer individuals or organisations control over the media. It most likely to avoid complications as it is easy to make decisions. Media conglomeration is a media group which own large number of companies by  gathering as many media content by one single entity such as the Walt Disney Company. 

2. What is the political impact, if any, of concentrated corporate ownership of news and other forms of media?

There's certain political party which owned any news media, the news may be reported as biased towards that particular party. The news will be more focusing by others if anything harming the image of a certain political party. For example, The Star newspaper owned by the Malaysian Chinese Association (MCA) party. Any news about them will be portrayed in a positive light and given extra emphasis which compare to others will be written  in a more negative way to influence the minds of their readers.

3. What is the relationship between media ownership and diversity in media content? Compare and contrast this relationship in the news and popular music industries.

The more media content being owned, the wider the variety in media content. Take for example the Universal Music Group. In year 2005, they have the best selling by selling more music than any other record label around. It has the highest sales as compared to other record labels.